The wiktionary definition of "domain name" would be "a unique, case-insensitive, name, consisting of a string made up of alphanumeric characters and dashes separated by periods, that the Domain Name System maps to IP numbers and other information."
Well, that's not exactly helpful, is it? Just think of it this way: it's your address on the internet. This is the name you or your business will be known on the world wide web. It must be a unique name to set it apart from all other domain names on the web, so that those who want to find you don't get connected to someone else by mistake. Domain names are also called "domains" for short.
Sure, at first glance a .PH domain looks just like any other domain name out there. But choosing .PH will give you an edge over the .coms in the world:
If you're planning to put up a website, a domain name is a must. There simply is no other way you can easily point your visitors to your site. Without it, all you're going to have is an IP address and nobody wants to remember a bunch of numbers when going to your site. You need an easy-to-remember domain name.
Even if you don't have a website up yet, it is a good idea to register your domain to avoid someone else getting and using the name that you want.
Having your own domain also lets you have a personalized email address, such as firstname.lastname@example.org. A personalized email address is easier to remember and more professional.
On the internet, shorter is better. How are you going to expect your visitors to remember a domain if it's 20 characters long? A shorter domain has better recall. Longer domain names are more difficult to type - this may result in less people visiting your site.
Aside from getting a short domain, these guidelines may also help:
Because getting the domain you want ais easier with .PH.
There are already eighty million .com domains out there so if you want a short and easy-to-remember .com domain, chances are they're all taken. You'll end up with a long and convoluted .com domain that will not only look bad, but will also cost you traffic.
With a .PH domain, you can get the domain that fits you.
If your market is the Philippines, getting a .PH domain name will give you an edge.
Search engines prioritize local websites in localized searches. One way for them to figure out that you have a local website is through the domain name. That means searches made on Google will give websites with.ph domains a higher priority and your site will show up higher on the search results.