Let your clients reach you faster. No need for data to travel halfway around the world and back.
An Internet exchange point (IX or IXP) is a physical infrastructure that allows different Internet service providers (ISPs) to exchange Internet traffic between their networks (autonomous systems) by means of mutual peering agreements. This allows traffic to be exchanged without cost. The primary purpose of an IX is to allow networks to interconnect directly, via the exchange, rather than through one or more 3rd party networks (international link). The advantages of the direct interconnection are numerous, but the primary reasons are cost, latency, and bandwidth.
Unfortunately here in the Philippines, there is no local peering among IXs. Each of the four IX are owned by the four telcos in the country and they do not peer very well with each other. Due to political issues with the different IX providers, and due to the fact that they are owned by different telcos, most of the local traffic goes through the international link. Data has to travel halfway around the world and back. Response times depend on how your Website is connected to other ISPs in the Philippines. Chances are 90% of the people who view your website will find it even more sluggish than a US-hosted website. This means that more than 90% of all browsers in the Philippines have to send packets all the way to the US and back just to access a Philippine-based website!
So when you host your website with dotPH, we will deliver your Webpages as quickly as possible to users in the Philippines via local terrestrial connections.
(And our delivery to the US isn't bad either. We have an international OC3 link in our facility.)
dotPH *solves* this problem by connecting to the 4 IXs involved.
In contrast, if your website were hosted on a web host connected to PHIX and your client was using an ISP connected to MIX, your website's packets would have to go all the way to the US (from your web host to the US) and back down (from US to your ISP).