dotPH, the official domain registry of the Philippines, is unveiling an innovative domain service: Domain Swap. The unprecedented concept will help domain buyers easily replace their unwanted or unused domains instead of purchasing or registering new ones.

With Domain Swap, registrants can exchange their current domain for any available name for free. And while most registries provide a limited 15-day grace period for newly-purchased domains, Domain Swap lets users change their domains at any time regardless of when they were purchased. Under the service, domainers can exchange standard .PH domains under all extensions.

Using Domain Swap, domainers can easily streamline their .PH domain collection by picking and choosing names that suit their brand. Also ideal for domain users either looking to rebrand or correct typographical errors in their domains, the free service will be a first for both country-code Top Level Domains (ccTLDs) and generic TLDs (gTLDs). Domain Swap also targets buyers unsure about the names they had purchased and domainers who want to make the most out of their investments.

The idea of ‘swapping’ domains was inspired by role-playing video games in which players can swap items with one another. In this case, registrants swap their own domain for a new one using the service in the registry.